BBC News has revealed that the British Government has spent, or proposed to spend, somewhere between £10,000 and £40,000 on developing phone applications. One of the apps, a job seeker’s tool, has been downloaded 50,000 times and a Motoring Masterclass application proposed by the Driver and Vehicle Licensing Agency sounds genuinely unique and useful in that it calculates fuel efficiency, tracks the proximity of a highway rescue organisation, and can be used as an emergency hazard light -…
Should Government Bodies Build Apps?
July 12, 2010
Friday Five: Places To Look For Platform-Specific News
July 9, 2010
We have a late-breaking Friday Five today that functions as the best kind of Ask the Experts column. When you need to know the latest and greatest on some of the most prominent social tools in the digerati arsenal, these five sources are the folks to read.
Foursquare
Foursquare’s company blog is updated only a few times a month with information about system upgrades and random musings from founder @dens, to get a more in depth look at the happenings at Foursquare I check out
Six Digital Trends To Watch
July 9, 2010
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
HP Photosmart Video – Social Entertainment
July 9, 2010
Robbie Williams had it right when he sang ‘Let Me Entertain You’. When a firm wants to get a message across, it needs to be get across the noise for people to pay attention.
I particularly like the way mastercom explain their raison d’être:
It’s better to entertain than interrupt and disturb.
Well this is exactly what HP have done magnificently in their latest HP Hit Print video. The story behind this was explained…
Becoming A Social Business, One Process At A Time
July 8, 2010
This is part two of the guest posting series between David Armano (Edelman Digital) and Gia Lyons (Jive Software). Read part one here.
Over the past couple of years, I’ve worked with several clients to plan and implement employee- and customer-facing social business initiatives. I’ve found it ironic that, while many enterprises decide to implement social business software and encourage…
Quick Hits: July 8
July 8, 2010
@EarlyBird to offer Twitter users “promoted deals”
Bargain hounds on Twitter are now able to follow the official @EarlyBird handle for relevant, timely offers and deals from Twitter’s advertisers. Twitter will partner with select advertisers to give followers of the account the inside scoop on limited-time or –quantity offers. It remains to be seen whether branded accounts that rely on offering last-minute deals (like JetBlue’s Cheeps, for instance) will be affected, since…
Preparing A Social Readiness Gameplan In Seven Steps
July 8, 2010
Originally posted on Jive Talks. This is part one of the guest posting series between David Armano (Edelman Digital) and Gia Lyons (Jive Software).
Two industry articles recently surfaced which caught my attention. The first on Media Post indicated that more than half of the companies polled for the article…
Health Digital Check-Up: On Social CRM
July 7, 2010
Social CRM is a new frontier of digital marketing that has recently been getting a lot of attention.
To paraphrase Paul Greenberg, author of CRM at the Speed of Light, social CRM is a business strategy designed to engage the customer in a collaborative conversation and provide mutually beneficial value in a trusted & transparent business environment. Basically, it’s the company’s response to the customer’s ownership of the conversation.
Consumers continue to adopt social technologies at a blinding speed…
MTV Uses TweetLevel To Find Their Next Twitter Jockey
July 7, 2010
The MTV generation are now 30-somethings sitting behind their computers getting on with work. If the teens of today want to see the latest music video they go to YouTube and not the TV.
So how does a company like MTV re-engage with the social media generation. The answer is to embrace it whole heartedly and not to fight the change. This is exactly what MTV are doing and I am proud that…
Edelman Brazil Launches LinkedIn In Portuguese
July 6, 2010
Edelman Sao Paulo recently organized LinkedIn’s Portuguese launch in Brazil. The company already has Edelman’s services in Australia, Canada, India and the Netherlands. Sao Paulo office received Arvind Rajan, VP of International and Krista Canfield, Senior PR Manager at LinkedIn.
Edelman Brazil planned and managed 3 exclusive one-on-one interviews and an online press conference with 22 publications. The online press conference…
