If you don’t know who Brian Solis is, perhaps you should take a closer look. Brian is one of the veterans of the communications space who has pushed the PR industry into new territory as an early adopter who fully embraced Web 2.0 and the changes it has brought. You may have seen Brian’s thinking in a slideshow near you—his Conversation Prism is ubiquitous social media frameworks. He’s also written a new book simply titled “Engage” which lays out in depth how organizations can better engage with multiple stakeholders in an era where participation rules and one way communication proves less effective. We recently had a moment to catch up with Brian in a casual setting where we discussed a variety of topics from metrics, to Old Spice to managing change brought upon by social technologies.
Image credit: Brian Solis