Derek Sivers: How to Start a Movement

With help from footage from Pemberton Music Festival in BC, Derek Sivers explains how movements really get started. (Hint: it takes two). We talk a lot about influencer engagement but to make a movement, the first followers are as important as the influencer.

Six Steps For Dealing With Detractors

Dealing with detractors is perhaps one of the biggest pain points for companies just starting and even well entrenched in social media marketing. Jason Falls points to Forrester’s classification of detractors and offers some advice.

The Real Life Social Network

On Facebook everyone gets lumped into one big bucket called your friends. In real life, you have multiple independent groups of friends that form around life stages (school friends, work friends, camp friends, neighbourhood friends, hockey friends). Furthermore, within each group you have strong ties, weak ties, and temporary ties).

Word of Mouth and Social Media: A Tale of Two Burger Joints

Sobleman’s has been a staple in Milwaukee for the last 12 years building a steady customer base through word-of-mouth. AJ Bombers also built it’s brand through word-of-mouth, but in a considerably shorter time. Social media was the accelerator. And AJ’s owner doesn’t measure ROI. “This is a restaurant built by social media. This is the only way we know it. We can’t say what it would be like without it.”