Comments on: Ben & Jerry’s: A Bold and Digital Reality

By: Mary Botkin

Mary Botkin — Tue, 30 Aug 2011 22:02:00 +0000

Hi I am a huge fan – of ice cream with a conscience and of your corporate morals. I have a request/question.
You used to have these cartoon budget education pieces on your site – where or were are those wonderful interactive things – can ai get a downloaded copy – they were the best in explaining where fed tax dollars go – I want to use them with our public employee union members – while they may seem juvenile and the number may be out of date – they are a great tool. The bb one too – omg what a great visual about defense spending. Please tell me they are still out there somewhere.

Mary B
Oregon

By: The RAAKonteur #1 – All you need to know about Social & Digital this week – RAAK

Wed, 15 Sep 2010 15:01:45 +0000

[...] PR moguls Edelman seems to agree. They’ve gone all creative themselves and created an Augmented Reality app for Ben & Jerry’s. From the demo video (terrible voice-over by the way) it looks on the gimmicky side of things. But [...]

By: PR Noms Digital’s Ice Cream | Call that a press release?

PR Noms Digital’s Ice Cream | Call that a press release? — Fri, 23 Jul 2010 15:00:33 +0000

[...] out of the increasingly slippery grasp of the digital agency – in this instance it’s Edelman FTW. They’ve created Moo Vision – a rather sweet augmented reality thingy for Ben [...]

By: David Mayer

David Mayer — Mon, 19 Jul 2010 23:37:34 +0000

I'd say that this new application seems to kill multiple birds with one stone, but Ben & Jerry's doesn't seem like the kind of company that goes around killing birds. So I'll just say it's awesome.

The idea that this creates something fun for the consumer, promotes Ben & Jerry's message of ethical and sustainable practices, and keeps Ben & Jerry's relevant is amazing. It's also great that they have given the consumer something to engage with, rather than just passively look at.

It will be interesting to see if this has any effect on the sales of their ice cream, but even if it doesn't, it will no doubt have a terrific impact on the loyalty of those consumers who do engage with it.

Augmented reality has me more excited about the future than any other technology right now, because we've only scratched the surface of what it can do. Nice to see Edelman Digital and Ben & Jerry's taking such a fun and creative step forward.

By: David Mayer

David Mayer — Mon, 19 Jul 2010 18:37:00 +0000

I’d say that this new application seems to kill multiple birds with one stone, but Ben & Jerry’s doesn’t seem like the kind of company that goes around killing birds. So I’ll just say it’s awesome.

The idea that this creates something fun for the consumer, promotes Ben & Jerry’s message of ethical and sustainable practices, and keeps Ben & Jerry’s relevant is amazing. It’s also great that they have given the consumer something to engage with, rather than just passively look at.

It will be interesting to see if this has any effect on the sales of their ice cream, but even if it doesn’t, it will no doubt have a terrific impact on the loyalty of those consumers who do engage with it.

Augmented reality has me more excited about the future than any other technology right now, because we’ve only scratched the surface of what it can do. Nice to see Edelman Digital and Ben & Jerry’s taking such a fun and creative step forward.

By: Social Media weekly round up « Social Web Thing

Social Media weekly round up « Social Web Thing — Sun, 18 Jul 2010 12:18:07 +0000

[...] Ben & Jerry’s: A Bold and Digital Reality It’s not every day that a client asks you to create something that is meaningful, innovative, creative and fun. Okay, with Ben & Jerry’s, it’s every other day. In keeping with Jerry Greenfield’s motto “If it’s not fun, then why do it” they have really outdone themselves this time. [...]

By: Libby Pigg

Libby Pigg — Thu, 15 Jul 2010 19:36:22 +0000

Jhaniver, Thanks for your comment. The diorama art that you see on the subways was not created by Edelman Digital, but by Amalgamated, Ben & Jerry's Advertising Agency.
It really is some beautiful creative, and our team along with Circ.us was absolutely thrilled to be able to take that art and create the AR experience. Hope you upgrade your phone so you can get moovisioning

By: Libby Pigg

Libby Pigg — Thu, 15 Jul 2010 14:36:00 +0000

Jhaniver, Thanks for your comment. The diorama art that you see on the subways was not created by Edelman Digital, but by Amalgamated, Ben & Jerry’s Advertising Agency.
It really is some beautiful creative, and our team along with Circ.us was absolutely thrilled to be able to take that art and create the AR experience. Hope you upgrade your phone so you can get moovisioning

By: links for 2010-07-14

links for 2010-07-14 — Thu, 15 Jul 2010 04:14:22 +0000

[...] Ben & Jerry’s: A Bold and Digital Reality | Edelman Digital Good campaign. Some would argue that's it's just another app and that we're reaching appbesity, but look closer! It's been produced by Edelman Digital. [...]

By: Jhaniver

Jhaniver — Thu, 15 Jul 2010 01:21:12 +0000

i love AR codes, best was one i saw for lego! i wish this one would work on my version of the iphone though…. another reason to upgrade it hm. ive seen ads in the subway with these worlds inside the pint adn they are amazing, really stunning. u can see them all on there website. did you do those or just use the art for the app? ben and jerrys rocks!!! moovision! lol