While the social media world is a great place to forge connections with people. Eventually, you want to meet up with them IRL (in real life). Enter the meetup, an event geared to get to know your friends, likers, and followers in person. Mashable offers a how-to post.
Now there’s a reason to check-in (while others start gaming the system). Starbucks (client) introduced its first-ever national “mayor special” with Foursquare that rewards store mayors with dollar discounts on Frappucinos. In the U.K., Domino’s has a Foursquare promotion running that offers free pizzas and discounts to Foursquare users who check in at its locations.
Eloqua has put together a neat 38 page e-book covering all the main social media platforms and how they work. Great reference for training newbies.
“Neuroeconomist” Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical, oxytocin, in our brains. And that should be a wake-up call for every company. Professor Zak recently visited Edelman’s New York office and his findings mesh well with Edelman’s trust barometer.
Web measurement guru, Avinash Kaushik, preaches with evangelical fervor on the need for businesses to compute the economic value of their web presences. Web interactions should be bucketed into price, cost, market share or market size which have a clear line of sight to net income. If you can’t find that line of sight then maybe it’s not a very important metric.
Fake PR cases seem to be on the rise.The most notable of course have been the following: the fake BP Global PR Twitter account, the General Mills press release hoax, and now, the fake PR account for AT&T.