Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
A New Approach to Advertising – Social Gaming
July 30, 2010
Report: 8 Criteria For Facebook Marketing Success
July 28, 2010
Originally posted on Logic + Emotion.
View more documents from Jeremiah Owyang.
While the current trend in all things social is demonstrating ROI (did Old Spice Increase sales etc?) There remains a lack of emphasis on actually executing well in social spaces with the assumption that this is simply where customers, consumers, employees etc. will…
The Known Unknowns
July 28, 2010
The web is currently undergoing a normalization toward social. Base components of the social web such as friending, liking, voting, peer recognition, etc are permeating online presence down to static business sites. As a result, the 2010 installment of SocialDevCamp Chicago is attracting professionals from a wider variety of industries. Registrants include web and marketing personnel from healthcare, design, human resources, non-profits, and…
Health Digital Check-Up: A Little Light Reading
July 27, 2010
It seemed helpful the first time the Check-Up doubled as a book club, so to continue the link sharing, here are another five resources to check out when you are looking for news in the digital health space.
Newsmap
There is never enough time in the day to keep up with trends and news. However, sometimes tracking down the big story is worth your time, and luckily there’s a really cool…
New Skills For A New Generation
July 27, 2010
Last month, more than 100 academics from around the globe descended upon New York City at Edelman’s fourth annual New Media Academic Summit, hosted by New York University and Syracuse University. In case you weren’t able to make it, the panels and insights are posted on the website and definitely worth checking out.
Between the panels featuring industry leaders, I participated on a panel of new professionals. Our discussion focused on what the industry is like for new professionals and how…
My Kids Aren’t The Only Ones Who Finger Paint
July 26, 2010
My name is Albert and I paint on the train. I carry my brushes, canvas, colors, and all the paintings I’ve recently done. All in the palm of my hand. When I get to my stop I pack up and head out. There’s no easel, no sketchbook, no brushes or hassle. Just my finger, my phone, and the satisfaction of turning a basic sketch into a full-blown painting in the time it takes me to get from Grand Central to my stop.
I still carry a sketchbook around but it’s more out of habit than…
Friday Five: Key Sources of Middle East News
July 23, 2010
The Middle East is always a hot media topic across the world but, for the most up-to date news and reliable sources, UAE’s Digital Account Manager, Wissam Akily has this week’s Friday Five. So if you want to know what’s going on in the Middle East, these five portals are your go-to sites.
UAE INTERACT
UAE INTERACT, the official web site of the UAE National Media Council,…
In Twitter Interview, Edelman CEO Says Agency Will Remain Independent 'Now and Forever'
July 22, 2010
Originally posted on PRNewser by Joe Ciarallo.
Edelman CEO Richard Edelman is a relatively new user of Twitter, so we reached out to him to conduct PRNewser’s first ever Twitter interview, which took place this morning.
When asked in the interview…
Engaging Brian Solis
July 21, 2010
If you don’t know who Brian Solis is, perhaps you should take a closer look. Brian is one of the veterans of the communications space who has pushed the PR industry into new territory as an early adopter who fully embraced Web 2.0 and the changes it has brought. You may have seen Brian’s thinking in a slideshow near you—his Conversation Prism is ubiquitous social media frameworks. He’s also written…
Digital Digest: July 20
July 20, 2010
Derek Sivers: How to Start a Movement
With help from footage from Pemberton Music Festival in BC, Derek Sivers explains how movements really get started. (Hint: it takes two). We talk a lot about influencer engagement but to make a movement, the first followers are as important as the influencer.
Six Steps For Dealing With Detractors
Dealing…
