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Health Digital Check-Up: Some Light Digital Health Reading

June 15, 2010
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Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

One of the best reasons to be actively following Twitter and connecting with other smart people around professional and social networks is that you often will come across lots of great links to the newest studies or fascinating blog posts.

Thanks to a great Edelman Digital team (most hat-tip worthy: a great Community Manager who loves to share), I find myself with stacks of of articles about new developments in online health and communication. So many of them are fascinating, but they may not be enough for…

The Difference Between A Conversation & A Lecture

June 14, 2010
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Posted by Tim Callington

Edelman Digital, London

Follow on Twitter @timcallington

Originally posted on Cut Out and Keep.

We spend a lot of time talking about “conversations” in our industry. But what is a conversation exactly?

At it’s simplest it’s a dialogue between two or more people; but of course, there’s more to it than that. What makes the dialogue possible are two things: first, a shared interest and second, a willingness amongst the participants to accept that they don’t have all the answers.

It’s the acceptance…

Health Digital Check-Up: Digital Clinical Trial Recruitment

June 11, 2010
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Posted by Emily Downward

Edelman Digital, Austin

Follow on Twitter @emilydownward

Clinical trial recruitment requires targeted messaging to specific patients. The online space is ideal for reaching these kinds of audiences across geographies,. As a post from EyeOnFDA’s Mark Senak noted, YouTube provides one interesting method to reach them, but the digital medium goes well beyond the opportunity he discussed. In fact, it’s potentially really useful  for fast response since it can be easily updated as information changes.

Edelman has…

Friday Five: Niche Social Networks

June 11, 2010
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Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

The beauty of social media is its ability to provide something for everyone. The prevalence of large online communities like Facebook or Yelp has been discussed widely. Today we wanted to focus on five highly specialized sites you may not already be familiar with but are serving niche interests at a pace that’s worth noting.

GDGT

gdgt, created by the founders of…

Quick Hits: June 10

June 10, 2010
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Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

New Launches in Search for Bing and Google

This week there were updates to both Google and Bing’s search platforms. Google announced their new search index called “Caffeine” which provides 50% fresher results for web search and it’s the largest collection of web content they’ve offered. This means your searches will produce more relevant content than ever before. Bing (client) released…

The New Me

June 10, 2010
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Posted by Rick Murray

Edelman, Chicago

Follow on Twitter @rickmurray

Earlier today, we announced that Michael Slaby was joining Edelman as the new head of our global digital practice. He actually started on Tuesday, but he and I, along with more than 100 of our colleagues from Edelman’s global leadership team have been locked in a hotel conference room since then talking about the fiscal year that was (ours ends on June 30), and our plans for the year ahead. We snuck out to make the video above. Needless to say, we’re thrilled that he’s joined the firm; Mike’s inheriting an amazing leadership…

Foursquare Launching Badge Rewards

June 9, 2010
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Posted by Lizz Kannenberg

Edelman Digital, Chicago

Follow on Twitter @lizzkannenberg

What’s in badge? Many Foursquare users have been wondering whether or not acquiring all of those colorful circles would ever translate into something tangible, and Foursquare co-founder Dennis Crowley arrived at the Mashable Media Summit Tuesday armed with an answer.

To combat…

Edelman Toronto's Little Give

June 9, 2010
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Posted by Edelman Digital

Follow on Twitter @edelmandigital

10 teams. 10 charitable partners. 48 hours.

Hundreds of lives impacted.

What started in Vancouver in 2008 has now extended to all three Canadian Edelman offices. This past weekend (June 3 – 5, 2010) Edelman Toronto embarked on its inaugural year in hosting its own Little Give. The entire office was strategically divided into 10 teams to ensure cross-practice and cross-level interaction and everyone was encouraged to leave their titles at the door. Each participant donated 48 hours of their…

Tools To Measure Your Twitter Influence

June 8, 2010
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Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

I was a little reluctant to write this post because much of the Twitter community is fixated with follower count. I see many tweets, even in my own stream, of certain people announcing that they reached 500, 1,000, 5,000 Twitter followers as if it’s some sort of huge achievement like receiving a Grammy Award or something. Of course I understand that community acceptance and ego is important to all of us at times so I can see why someone would share that information. However, the misconception is that follower count somehow equates to various levels of influence on the social…

How To Disclose With CMP.ly

June 7, 2010
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Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

Phil Gomes, Tom Chernaik and I recently sat down to discuss the growing need to disclose and identify involvement in social media programs. Tom created CMP.ly last year to respond to this need. CMP.ly provides bloggers and advertisers simple disclosure solutions, even if you are limited to only 140 characters.

How are you disclosing connections in social media programs?