Write Your Headline- Write the Future
In honor of the World Cup, Nike has launched the largest LED screen in Johannesburg to display fan-submitted messages from Facebook, Mixit, QQ, and Twitter in support of their favorite players. As NOTCOT reports, The messages will appear across the LED screen which triggers an animation of the player mentioned. The user is then pinged back with a photo of their headline on the Life Center”.
Facebook Nears 500 Million, Seeks World Domination and One Billion Users
500 million friends may not be enough, it seems. In an interview with Ad Age editor Abbey Klaassen, Zuckerberg expressed his interest in bringing in one billion global users. To do so, Facebook will need to step up its efforts in China, Japan, Korea and Russia. Currently, Russia is doubling sign-ups ever six months but it will take considerable effort to make this goal feasible. While Facebook has not shared specific strategies to user acquisition in Asia, we believe Facebook will need to consider providing locally-relevant adjustments to its platform to address the unique digital culture in each region. Additionally, the potential for Facebook to manage the data of over one billion web users will only further scrutiny of its privacy standards.
Facebook Integrates SEO Within Open Graph
As Facebook moves toward its goal of connecting one billion web users around the world, it will become an even more important source for search. To-date, search functionality has been rather limited but now, Open Graph will allow sites like TripAdvisor to optimize content for Facebook search results. This presents an enormous opportunity for brands to reach its growing userbase.
3D Sound Creates Incredible Mobile Gaming Experience
As Paul Bennun Somethin’ Else says, “With iPhone in hand and ear phones plugged into your lugs you can dive into this 90-minute psychological zombie thriller set in Papa Sangre’s evil mysterious palace, with the objective of saving the soul of the person you love. The game is set in complete darkness and the player has only sound to navigate through the story, aided by vibrations and movements. It’ll be different for every player, too; the pictures in your mind will be different from everyone else’s because audio can stimulate the imagination instead of replacing it”.
“Ummmm, my dad just friended me?!”
As eMarketer reports, 78.2% of teens online are active users of social media and no more than one-fifth of teens like having their parents in their network. 58% of younger teens “hate it” while older teens were more receptive to the idea of hanging out with their parents in their networks. If they happen to co-exist in the same community online, about one third of teens completely restrict access to their content. It’s important to consider this dynamic when planning a program targeted toward both parents and teens. They are still figuring out what they’re cool sharing with each other on their personal profiles and navigating a brand program that speaks to both of them may be a total turn-off for teens. Personally, my dad is still in my friend requests queue awaiting approval… We’ve talked about it. He’s cool with it. Oh, and he definitely has more friends than me on MySpace.
