Originally posted on The Steve Rubel Stream.
Experian Simmons is out with a new package of stats that document the incredible growth of social networking in the US. (Experian is an Edelman client.) Here are some of the notable highlights…
First, some 66% of online Americans use social networking sites today, up from just 20% in 2007. This has been covered a lot before. However,…
One of my long-standing rants about digital communication and technologies is that sometimes it gets wrapped up unfairly into an umbrella term of “social media.” In fact, there are many forms of digital that are inherently not social, and those are worth exploring as well.
One item that fits well into that category in the health space is the notion of electronic medical records (EMRs). The active online Health IT community often discusses the…
On any given day there are 750 tweets per second on Twitter for a total of 65 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
Trendsmap is an interactive map with real-time Twitter trends. It’s Twitter trends meets Google Maps and it is the fastest way to view trends at a…
Edelman Digital Brazil has been working for the Grand Hyatt São Paulo since 2009, when the team created official profiles on Twitter, YouTube and Facebook to establish relationships with users and engage with bloggers.
Edelman develops tips and trivia about where to hang out in São Paulo, concerts, movies, and encourages conversations about all the subjects related to the Hotel like its restaurants, the spa, the pub and the wine festivals. We want to position Hyatt as a credible source for wine and food.
Hyatt prefers to work with Facebook as it has a…
In honor of the World Cup, Nike has launched the largest LED screen in Johannesburg to display fan-submitted messages from Facebook, Mixit, QQ, and Twitter in support of their favorite players. As NOTCOT reports, The messages will appear across the LED screen which triggers an animation of the player mentioned. The user is then pinged back with a photo of their headline on the Life Center”.
Originally posted on 6 A.M.
This week I spoke at Edelman’s fourth New Media Academic Summit, jointly hosted by New York University and Syracuse University, attended by more than 100 professors from 10 countries. My bold assertion is that there is a Third Way for companies to communicate, beyond paid and earned media, by embracing Public Engagement.
Today, there is a dispersion…
Last January, Secretary of State Hillary Clinton delivered a policy address about Internet freedom at the Newseum in D.C. In the address, Sec. Clinton argued that the rise of the Internet and information networks is creating a “new nervous system for our planet”.
The Internet, social networks and the resulting…
As we continue to transition towards new modes of operation in business and towards a new society in general, I have pondered what it will take to make this “shift” proceed smoothly and with optimism. While the structures that we thought to be infallible slowly crumble around us and we acknowledge that we are operating within a fundamentally broken system, it is easy to become reactionary and allow fear to prevent us from embracing change. But how can we use the tools we have to our advantage? In one of humanity’s greatest displays of ingenuity, we have created the Web….
Originally posted on The Naked Pheasant.
Today the connected citizen is drinking from a fire hose of information which is an experience of our own making. In our eagerness to engage online we created more new data in 2009 than had been generated in history to date. But where do all these new ideas and conversations come from to create such a torrent?
Here is my question,…
Can you even fathom? There would be no Twitter or Facebook feeds to check, no entering a coffee shop without having to check-in, no Mashable covering the latest and greatest social site. Now, I love social media as much as the next person, but when does it become overwhelming or an overkill? When did social media become purely about pushing information out from one stream to the next?
A couple weeks ago I was out with friends and the conversation stopped at a dead halt for everyone to check-in to their location on Foursquare. After they were checked-in and their…
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