If you find value in this Website, you can thank leadership over social technology. When I first joined Edelman several months ago, then president of Digital, Rick Murray and I briefly discussed his vision for this site. “Open, informative, useful, best in class”. These were the words used to describe what we wanted to do here. There were competing visions for what the experience should be here well before my time—but Rick’s vision is what prevailed. Of course it needed to be executed—and this required a…
Why "Social" Will Never Replace Leadership
May 17, 2010
Social Luxury Is Personal
May 17, 2010
Originally posted on Forbes.com.
Social networking started out as “things”–destination sites such as Facebook, Twitter and YouTube that we browsed through and used to connect with our friends, family and co-workers. Now, however, it is poised to become “everything.”
Just as water blankets the Earth’s surface area (and sustains life),…
Sentiment VS Message In Social Media – Which Do You Value More?
May 14, 2010
Originally posted on PR Breakfast Club.
Recently I fell into a discussion about specific social media metrics (isn’t that so not like me?) and the concept of sentiment analysis was brought up. There have already been many discussions
Friday Five: Find Health Information Online
May 14, 2010
There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry…
Joseph Jaffe On Thinking And Doing
May 13, 2010
I recently had a chance to sit down with Joseph Jaffe, author of Flip The Funnel and Chief Interruptor at Powered. Joseph and I recently teamed up to do a series of talks with Symantec (client). We discussed the role of “thought leadership”–it’s relevancy and balancing both thinking and doing. Don’t let…
Quick Hits: May 13
May 13, 2010
Twitter to Launch “Business Center”
Twitter is inviting a select group of businesses to beta test its new “Business Center”. This new tool is designed to allow businesses to set up company profiles and have multiple users tweet on its behalf. Most significantly, for the first time companies will be allowed to receive direct messages from anyone….even if the company…
End Predatory Blogger Programs
May 12, 2010
You may or may not have seen the post today by Liz Gumbinner of Mom-101 regarding mom bloggers working for free. If you haven’t already read it, I’d encourage you to do so. Liz makes some fantastic points about an emerging theme in the parenting blogger community: marketers don’t respect us enough to pay us for our time.
Recently influential bloggers such as Liz have become…
Making Your Company More Referable
May 12, 2010
Small businesses make up the bulk of the global economy and yet most small business owners are challenged to run their businesses, let alone marketing those businesses to gain new customers and expand.
John Jantsch of Duct Tape Marketing has been a leading expert in assisting small and medium-sized business owners find creative ways to market their companies. His first…
5 Reasons Your Social Media Strategy Will Fail
May 12, 2010
Originally posted on AdWeek.
I’m normally an optimistic person and maybe I should have titled this “5 Tips to Make Your Social Media Strategy Succeed,” but sometimes pointing out the negative side of an issue is more effective. Nonetheless, here are five ways brands go wrong when creating social media strategies for their businesses:
You…
Health Digital Check-Up: Places You Might Not Know To Find Health Online
May 11, 2010
Dave Levy and I decided to mix things up this week to provide different perspectives on our respective weekly posts – you can expect a Health focused Friday Five from him later this week.
Consumers are becoming more open about their personal health with social media poised as the medium of choice for this gathering groundswell. Everything from chronic conditions to annual goals to insurance questions have found a home among virtual friends online. Today’s update reflects five…
