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Friday Five: Ways To Own Your Brand Online

May 28, 2010
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Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

In a new media world, staking your claim online goes well beyond reserving a web address or two. Even companies and public figures without firm plans to participate in the social media space should be aware that consumers will still be looking for them and plan accordingly. Today’s Friday Five reflects five tips to help your clients (and yourselves) own your brand online.

Primary Twitter Account

Choose a Twitter handle that clearly reflects the company name and/or division. If you do not plan to activate Twitter immediately, ensure that the profile…

Quick Hits: May 28

May 28, 2010
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Posted by Amanda Mooney

Edelman Digital, Chicago

Follow on Twitter @amandamooney

Zuckerberg Addresses Privacy Concerns and Rolls Out New User Controls

While these new controls certainly make it easier for users to update their personal privacy settings, it’s unclear whether users will perceive these changes as deep enough to address the larger question at hand. Whether private or public to general audiences, how much access are users comfortable sharing with the online publisher and under what timeframe and parameters are they willing to trade their data…

Beyond Social – Spreading Your Digital Wings

May 28, 2010
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Posted by Blagica Bottigliero

Edelman Digital, Chicago

Follow on Twitter @blagica

 

eMarketer just released a study showing an 11% increase in online advertising spend – a sharp increase from 2009’s 3.4% decrease in spend. For those of you that think display advertising and search engine marketing is going away anytime soon, think again. If you are working on any components of a social media campaign for a large brand, having a holistic understanding of how online advertising works will serve the campaign.

For the purposes of this post, we are going to use the fictitious…

Global Game In A Digital Era: The World Cup’s Billion Voices

May 27, 2010
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Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

 

Originally posted on Sports Grid.

In 1993, Tom Weir penned a column for USA Today stating his thoughts on this country and fútbol: “Hating soccer is more American than apple pie, driving a pickup, or spending Saturday afternoons channel surfing with the remote control.”

Things have changed in the last 17 years. For one thing, North America…

Managing The Conflict Between A Personal Brand And A Corporate Brand

May 27, 2010
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Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

 

Originally posted on Britopian.

Everyone has a brand whether they like it or not. I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it. The brand I am talking about is your attitude, how you carry yourself and the perception that others have about you; not that you have of yourself. Do you have a mediocre brand or one that is stellar and stands out from the crowd? Whatever the…

Visualizing The Web & Social Networks

May 26, 2010
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Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

Seeing is believing and visuals are powerful. I’ve collected a few visualization tools for Facebook, news feeds, and Twitter to let you view networks and conversations at a glance.

Mentionmap

Mentionmap is a web app for exploring the Twitter users and hashtags that mention your account most.  The great thing about Mentionmap is that it is interactive which allows you to be able to drill down within your network to connect with people…

From Blahniks To Badges – How Status Has Changed, And Changed Us In The Process

May 26, 2010
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Posted by Monte Lutz

Edelman Digital, Los Angeles

Follow on Twitter @montelutz

 

There was a time – and that time still reigns supreme in a few small circles – when badges meant status. In cub scouts and the military, the number or type of badges you proudly wear still signify your accomplishments, and therefore your status. Even the modern day tuxedo was styled after military uniforms, to provide the non-military gentleman with a get-up that signified he was noble. Dukes wore sashes made of jewels, similar to modern day pageant queens – fanciful badges denoting status.

But for the most part, and on most occasions, few of us wear badges anymore…

The Social Business Manifesto

May 25, 2010
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

Way back in 2005, I came across a blog. Not just any blog—it was called “The Social Customer Manifesto”. I found it to be so interesting and compelling, that it was one of the first blogs I left a comment on (I had mostly been a passive observer prior to this). Five years later and I feel like I’ve come full circle as the author of that blog (who I’ve come to know),

Health Digital Check-Up: Connecting With Older Publics Online

May 25, 2010
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Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

The regulatory concerns that drive much of the health industry’s hesitation in entering the digital space are not the only factor we face when it comes to online programs. Another reason health care communication may be still catching up to other industries is that, at first glance, it may not seem like many of the right target audiences are active online – especially if organizations are hoping to reach older publics.

While there certainly is a comparatively lower overall usage of online properties among older Internet users, these groups also represent the…

Making Wireless Printers Fashionable And Digital

May 25, 2010
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Posted by Enric Llopart

Edelman, Barcelona

Follow on Twitter @enricllopart

 

HP asked Edelman Barcelona for an Influencer Marketing campaign which had the mission to position HP wireless printers as a sexy and fashionable technology to women and families through the previously uninterested lifestyle media and blogs. We also had to present wireless printing technology in a new and exciting way considering that it had been in the market for almost two years.

So we came with the idea of creating a fashion collection made from recycled printer wires and auctioning off the collection for a charity donation. The concept was: “wire is dead, let’s…