This week at Chirp, Twitter’s first developer’s conference, co-founder Biz Stone announced that the popular microblogging service’s audience has grown to over 105 million registered users and is adding 300,000 new users per day. Increasingly, the pressure to keep up with all of the conversation in the network can feel overwhelming.
Twitter Lists provide a simple means of filtering conversation, conducting research and categorizing users you follow in the network. To create…
During Twitter’s first developer’s conference, Chirp, the team at Twitter shared incredible statistics of its growth since launch. ReadWriteWeb provides a full roundup. Also of note, Twitter has announced several major features…
Last week I asked the @EdelmanDigital Twitter followers the question below.
The @EdelmanDigital followers quickly chimed in and all the feedback they gave were points that companies should consider about their social media programs. Here are a few key responses to my question:
@eric_andersen: How to thank people for mentions and respond to replies – so simple, yet so few do
Originally posted on The Naked Pheasant.
A few weeks ago luxury fashion brand Chanel announced to the world the launch of its ecommerce platform, becoming the latest premium brand to embark on an online sales strategy.
In the past, such brands have maintained a niche business model built around ‘exclusivity’ and an ‘aspirational lifestyle’ that was intended to…
(Starbucks is an Edelman client)
Twitter today launched Sponsored Tweets – its first foray into paid advertising. In a Q&A with Forbes.com, Steve Rubel, SVP, Director of Insights for Edelman Digital, details the potential impact of the platform for marketers.
What’s…
Seemingly overnight the Information Superhighway (does anyone call it that anymore?) became littered with potholes. In the last week Apple sold nearly 500,000 iPads, none of which support key technologies that we have come to rely on, including Adobe Flash, Windows Media and others. (Adobe and Microsoft are Edelman clients.)
For the last week I have been using my iPad as my primary device. I enjoy the slate format and think it’s the next big thing for computing – one that will see lots of winners….
Today, Edelman is proud to launch its second Health Engagement Barometer. There is an incredible amount of information in the study gleaned from more than 15,000 respondents about the public’s relationship to and engagement in health. The data provide insights into the factors that motivate people to take better care of their health, as well as how companies, regardless of industry, can protect and propel their business through effective health engagement. ‘Health’ is joining ‘Green’ as a business…
We took a few moments with Jennifer Deming, Group Manager and Content Strategy for the Creative Suite Business Unit to chat about the Adobe Creative Suite 5 (CS5) (client) launch on April 12th.
According to Deming, who led the Social Media efforts for this release, some key opportunities made it apparent that social media was the way to go, including:
The excitement of the release – Creative professionals within the online community have been waiting with anticipation.
The tools in place to measure – The acquisition of
Two deadly explosions in Moscow metro became the main theme in the Runet (Russian Internet) on March 29, 2010. The blasts occurred during the morning rush hour in central Moscow. The first was at the Lubyanka metro station (7:50 am), the second came 40 minutes later at the Park Kultury station.
Social media in this extreme situation appeared to be much faster than traditional media. But despite the activity and efficiency, it also became a source of panic and misinformation as well.
This Friday Five discusses the positive and negative aspects of social media’s…
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Celebrating Our First Month
Posted by Suzanne Marlatt
Edelman Digital, Chicago
Follow on Twitter @edelmandigital
Today marks the one-month digiversary of the re-design of EdelmanDigital.com. I’m beyond amazed at how far the site has come in our first month. We’ve just published our 30th contributor and our 72nd post and we have big plans to grow even more in the next few months.
We wouldn’t be where we are today without the support of our community. I think Rick Murray, President of Digital, said it best in his post when we launched, “