Google has renamed its Local Business Center to Places, and added a host of new features. Since many people use Google for location-based searches, it’ll be interesting to see how this competes with the growth of location-based social networks.
YouTube is collecting an amazing source of the best marketing and advertising campaigns on its platform into one channel. Partnering with the Art Directors Club to curate content, Show & Tell will be a place for marketers to learn what makes for successful YouTube content. Follow this car’s journey as a guide.
Not surprisingly, a new Pew Internet report says that teens like to text. 88% with cell phones text frequently, with girls texting more than boys. And if the above number doesn’t startle you: one in three send more than 100 texts a day. This has huge implications for mobile marketing as these teens become young adults making purchasing decisions.
This is an interesting side effect of this week’s chaos in Europe caused by the volcanic ash from Iceland, as travelers were stuck with only technology (like iPads) to keep them company. Guess this isn’t as big of a deal if you don’t come into the office at all.
Also, Lonely Planet stepped in to provide stranded travelers their normally $10 iPhone city guides for free.
Facebook has made some big announcements this week, not the least of which is rolling out Community Pages, the object of which is to be a resource of shared knowledge about a topic or activity. These pages can be linked to by using the new universal “Like” button. Facebook is rolling out its “Like” button across the web via its new Open Graph technology. Expect to see the “Like” button across the web in the weeks to come.