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	<title>Comments on: The Swiss Cheese Web Ain&#039;t The Web</title>
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	<link>http://www.edelmandigital.com/2010/04/13/the-swiss-cheese-web-aint-the-web/</link>
	<description>Authentic Communications</description>
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		<title>By: th</title>
		<link>http://www.edelmandigital.com/2010/04/13/the-swiss-cheese-web-aint-the-web/#comment-263</link>
		<dc:creator>th</dc:creator>
		<pubDate>Wed, 21 Apr 2010 11:29:15 +0000</pubDate>
		<guid isPermaLink="false">http://edelmandigital.com/?p=2400#comment-263</guid>
		<description>PDF is an open platform.
Flash is not.

There is no waffling.

And why not force the issue of HTML5?  HTML5 is also an open standard.  It is the future standard of the web.</description>
		<content:encoded><![CDATA[<p>PDF is an open platform.<br />
Flash is not.</p>
<p>There is no waffling.</p>
<p>And why not force the issue of HTML5?  HTML5 is also an open standard.  It is the future standard of the web.</p>
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		<title>By: Bob Firestone</title>
		<link>http://www.edelmandigital.com/2010/04/13/the-swiss-cheese-web-aint-the-web/#comment-262</link>
		<dc:creator>Bob Firestone</dc:creator>
		<pubDate>Thu, 15 Apr 2010 11:11:07 +0000</pubDate>
		<guid isPermaLink="false">http://edelmandigital.com/?p=2400#comment-262</guid>
		<description>&quot;In the end we believe that marketers should develop for the masses – the common denominator that unites the broadest universe of consumers. &quot;

I have to disagree only aiming for the middle stifles innovation. Failing to challenge something because that&#039;s the way it&#039;s done, seems to be the biggest obstacle most businesses have today. Change creates change.

Is flash really the best tool? From your screen shot the only part or your site that isn&#039;t showing is the content rotator at the top of the page and that could be done in php with the same result and not require the viewer have flash installed.

There is no native WMV support on mac computers either.</description>
		<content:encoded><![CDATA[<p>&#8220;In the end we believe that marketers should develop for the masses – the common denominator that unites the broadest universe of consumers. &#8221;</p>
<p>I have to disagree only aiming for the middle stifles innovation. Failing to challenge something because that&#8217;s the way it&#8217;s done, seems to be the biggest obstacle most businesses have today. Change creates change.</p>
<p>Is flash really the best tool? From your screen shot the only part or your site that isn&#8217;t showing is the content rotator at the top of the page and that could be done in php with the same result and not require the viewer have flash installed.</p>
<p>There is no native WMV support on mac computers either.</p>
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		<title>By: Steve Rubel</title>
		<link>http://www.edelmandigital.com/2010/04/13/the-swiss-cheese-web-aint-the-web/#comment-261</link>
		<dc:creator>Steve Rubel</dc:creator>
		<pubDate>Wed, 14 Apr 2010 08:22:31 +0000</pubDate>
		<guid isPermaLink="false">http://edelmandigital.com/?p=2400#comment-261</guid>
		<description>th, that&#039;s certainly an option - but why force this? they appear to be waffling - PDF is ok but Flash isn&#039;t.</description>
		<content:encoded><![CDATA[<p>th, that&#8217;s certainly an option &#8211; but why force this? they appear to be waffling &#8211; PDF is ok but Flash isn&#8217;t.</p>
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	<item>
		<title>By: th</title>
		<link>http://www.edelmandigital.com/2010/04/13/the-swiss-cheese-web-aint-the-web/#comment-260</link>
		<dc:creator>th</dc:creator>
		<pubDate>Tue, 13 Apr 2010 11:59:41 +0000</pubDate>
		<guid isPermaLink="false">http://edelmandigital.com/?p=2400#comment-260</guid>
		<description>Why not follow the future standard of HTML5 instead?</description>
		<content:encoded><![CDATA[<p>Why not follow the future standard of HTML5 instead?</p>
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