Small businesses often have a difficult time getting to the top of search results for common terms, such as “auto repair.” Root Orange allows these businesses to lease premium domain names (such as www.autocenter.com) for their location, so that top search results are automatically routed to…
Your luggage is packed and you’ve kissed your loved ones good-bye. Plane Tickets? Check. Hotel and Car Rental Reservations? Check. Map? Check. Guidebook? Check. Those were the good ‘ol days of traveling and according to a CondeNast Traveler article last year they were still necessary evils of traveling. Well mobile technology has caught up and nowadays, it’s all you need.
My five plus year (and growing!) fascination with the impact of social technologies on the public relations business started here on September 29, 2004, when our CEO, Richard Edelman first posted to his blog, 6am. Truth be told, we’d been experimenting with early-versions of what is now widely referred to as Influencer Marketing prior to that, and that work led us to become governing members of WOMMA. But Richard’s blog was an accelerant for…
This Friday through Sunday David Armano, Rick Murray and I will be attending SOBCon2010 in Chicago. SOBCon is a think tank of some of the most brilliant minds in the digital world. Chris…
Disclosure: The tools below are resources we have come across lately and are exploring.
Last week Suzanne shared a few tools to help you find new folks to follow on Twitter to kick-off a new focus on tools and resources for online engagement. I wanted to continue this trend by introducing you to a few blog analytics tools!
Before we dive in, it’s important to note that you should have an idea of how you will measure blogging success and what metrics you will use to measure…
The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing…
Last week, I attended and presented at the FutureMidwest conference. Over the course of two days, a wide array of entrepreneurs, thought leaders and creative thinkers converged on Royal Oak. We took over the Royal Oak Music Theater and discussed the past, present and future of not only Detroit, but its fellow Midwestern sister cities. My session was entitled, ‘Growing Community, One Blog at a Time’. I shared the path I took in creating a community of 20 something city dwellers,
There’s a very specific bond that happens among native New Englanders around our baseball team. We love our team, and from April to October, no matter where we’ve been displaced, we sometimes act like we live and die by the Boston Red Sox. Well, things haven’t exactly started off great this spring for my team; however, I still spend about three hours nearly every evening tracking games on my mobile phone, tweeting about the…
By now, a lot of us are on a pretty huge number of different social networks. You might tweet while you Facebook, or Yammer while you Tumble, but we’re all spread out across networks, with different people and different types of interactions happening on each.
Managing all of these networks often presents two options: either set them all up to post to each other and get the same content and updates on every network,…
Originally posted on WOMMA.
WOMMA: After the social media hype is finally done, where do you see it fitting into the marketing profession?
David Armano: I don’t see it fitting neatly into the “marketing profession” and this is going to be challenge for organizations. That said, marketing will be a key element. Social media often touches customer service, PR, marketing, IT, and even HR responsibilities. I see the need for a center of excellence or “core team” in…
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