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Friday Five: Realities Of PR Measurement

February 26, 2010
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Posted by Rebecca Denison

Edelman Digital, Chicago

Follow on Twitter @rebeccadenison

In recent years, there has been an increased emphasis placed on measurement and accountability in the PR industry. As we strive to prove the value of our work, we must realize that measurement is a complex undertaking. There are open traps laid out that can make programs and campaigns appear to be more successful than they really are and, conversely, we often leave PR successes unreported.

Take the Bad with the Good

The most important thing to consider when diving in is to understand that not all of the results will be pretty. It’s hard to stomach sometimes,…

Quick Hits: February 26

February 26, 2010
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Posted by Blagica Bottigliero

Edelman Digital, Chicago

Follow on Twitter @blagica

Your Facebook News Feed is Not Only Facebook’s, but They Own the Patent to It

Implications: The big buzz around the patent includes ‘implicit actions’. For example, if your friend became a fan of XYZ Brand, this implicit action is displayed in the news feed that Facebook now owns the patent to. Could this patent affect other implicit-oriented sites like LinkedIn (xyz endorsed abc)?

Health Digital Check-Up: South By Social Health

February 23, 2010
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Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

It seems like a mild irony that there are so many well-known offline events related to the online world. Conferences, Barcamps, Meet-Ups, Tweet-Ups – no matter what you call them, each is designed to bring online communicators of various topics together to engage in valuable, face-to-face conversations.

Among the world of these conferences, few are considered more influential than South by Southwest: Interactive (SXSWi) in Austin. However, when a few health bloggers…

Friday Five: Google Reader Can Feed Your Information Appetite

February 19, 2010
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Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

Keeping up with various information sources via RSS feeds has become a daily (if not hourly) part of the day for many of us. Whether keeping up with a certain journalist’s blog or Twitter feed, looking for partners for an upcoming program or keeping a pulse on a particular topic or industry, the appetite for feeds is one that only grows with time. But with so much information coming in, keeping it organized can be tricky and finding what you’re looking for can seem daunting.

Google Reader is a tool that,…

Health Digital Check-Up: Buzzing For Health

February 16, 2010
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Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

It seems that every few months, Google comes out with a new communication platform. As health communicators, some of these have had significant impact on our role (see: Sidewiki) and bring added challenges to our counsel.

Last week, Google launched a contact-based social network, Buzz, that is automatically built into Gmail, the company’s…

Friday Five: Notes On The Impact Of Hashtags

February 12, 2010
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Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

While it’s hard to underscore the impact Twitter has had on the global social media scene, we have yet to see the full integration of one of its most popular features- the hashtag. From identifying hot news topics to uniting large groups of users in conversation, this is a feature with clear utility for personal users and marketers alike.

The Basic Model

A basic definition of a hashtag is when a Twitter user uses a hash symbol (#) appended to a particular word or phrase. That phrase then becomes an active hyperlink to search other conversations using the same…

Health Digital Check-Up: Inspire

February 9, 2010
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Posted by Emily Downward

Edelman Digital, Austin

Follow on Twitter @emilydownward

More than 80 million US adults use social media for health-related issues, creating or using content on health blogs, message boards, chat rooms, health social networks and health communities, and patient testimonials (Manhattan Research). While patients still go to a variety of sources online and off for information, social media has become a convenient channel for patients and caregivers to compare treatment experiences, share advice, and lend support.