Many marketers chase technologies and new channels – e.g. “bright shiny objects.” It’s the trends, however, that are more important and often overlooked. Here are the three key trends that companies should begin to pivot into now.

This is the year that businesses will recognize they must:

Live and act in real-time – and with scale

Become more digitally discoverable, despite the challenges of infinite noise

Back every decision with data, some of which can be accessed with free tools

“Real-time is the New Prime-time”

In…