Women represent almost half of the online population and the Internet is their favorite form of media. They spend almost the same amount of time online as men.
According to a recent study by Integrated Media Measurement Inc., women in their thirties have the highest simultaneous television/Internet usage at 23.3 minutes per day, more than double that of males in the same age group.
Women tend to penetrate deeper into areas where they have the greatest interest, like health, beauty, parenting, travel and general news.
According to a survey by ShesConnected, their preferred social networks are Facebook, LinkedIn, Twitter and MySpace. In Latin America, women also surf on Orkut and Hi5.
Online shopping is their arena. The E-Commerce Times says that in 2010 almost 50% of social commerce strategies will be focused on attracting women.
Beauty is Key
Want to feel gorgeous? Michelle Phan teaches everything about make-up. As she says on her YouTube channel (with more than 6,684,422 views): “Being happy doesn’t mean that everything is perfect. It means that you’ve decided to look beyond the imperfections.”
Brazilians are worried about what they look like. Several blogs on the topic attract millions of women every day. Estojinho allows users to post beauty tips. Trendy Twins, Dia de Beauté, Chata de Galocha, Garotas Estúpidas and 2 Beauty test and investigate products, influencing how women choose their beauty brands.
Strong Voices
Just like the BlogHer conferences, Brazilian women have what they call LuluzinhaCamp. It started in São Paulo but now it happens simultaneously in different states, from the north to the south of Brazil. Besides having their nails done, exchanging clothes and cooking recipes, they discuss important issues like domestic violence, equal career opportunities and abortion.
Career Fighters
Women trying to find some work-life balance can rely on Womenomics, by Claire Shipman and Catty Kay. With a title inspired by Freakonomics, the book tries to give women confidence to change the workplace to their needs after decades of trying to outdo men.
CareerWomen is a portal dedicated to helping women find good job opportunities and have access to several career tips by great female executives.
Feeding The Spirit
The most important blogger in Argentina is Carolina Aguirre, from Bestiaria. The blog can be described as an interpretation of several female stereotypes, mixing literature, arts, culture, philosophy and spirituality in long texts with more than 100 comments. The blog became a book and Carolina won the Intel Prize for best arts & culture blog in Latin America.
Women Are From Venus
“Mientras te busca al príncipe azul hay que reírse de los payasos”. Or, “While looking for prince charming, laugh at the clowns.” Hablemos Mal de los Hombres is one of the most relevant blogs in Spanish. Funny and humorous, it discusses the connections between men and women.
