Women represent almost half of the online population and the Internet is their favorite form of media. They spend almost the same amount of time online as men.
According to a recent study by Integrated Media Measurement Inc., women in their thirties have the highest simultaneous television/Internet usage at 23.3 minutes per day, more than double that of males in the same age group.
Women tend to penetrate deeper into areas where they have the greatest interest, like health, beauty,…
Disclosure: Wave was created by Google, a competitor of Microsoft, an Edelman client.
The human understanding of communication has always been send-receive, speak-listen, post-read. At its most fundamental nature, this back-and-forth protocol is what we have lived with since a primitive era. Leave a message on the cave wall for someone else to come and find. Write a letter, send it off by ship and wait weeks for the answer. Type out an e-mail and press send; see an unopened item in the inbox, open, read, reply, repeat.
Our newest technologies and platforms,…
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