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Making Newspapers Matter: The Tragic Value Of Content

This post was originally published in Below the Fold, Gary Goldhammer’s personal blog.

“Hey Gary: After a year of unanswered e-mails to the editor of the Portland Press Herald pleading for better local reporting and editing … I started a blog a month ago…” T.C. Munjoy
One more blog in the world is not the end of traditional journalism. Even the target of Mr. Munjoy’s citizen reporting, the Press…

U.K. Facebook Traffic Down. So What?

The Guardian reports that U.K. traffic to the top three social media sites was down in January for the first time on record. Traffic to Facebook and MySpace was down 5% for each site, while traffic to third ranked Bebo was down 2%. The Guardian‘s story was based on data from…

Welcome To London

For the last two years, I’ve been part of Edelman’s Digital Public Affairs group in Washington, D.C. From that perch, my perspective has been understandably U.S.-centric. Recently, however, I joined Edelman’s London office, and I anticipated that my perspective would change.

It has, but not in the way that I expected.

In the months leading up to my move across the pond, I spent a lot time in London talking with colleagues, clients and others about the state of social media in the U.K. Universally, I was told…

Verifiable Accuracy And The Quest For Authenticity

The Dictionary program is perhaps the most useful (and overlooked) application that comes pre-installed on most Macintosh or Windows computers. For this trained scribe, the tool is more than just a way to look up words. It’s actually my muse.

As the Edelman Digital leadership team codified our positioning, I found myself turning to the Dictionary app over and over again for inspiration. Here’s a quick summary of how Oxford defines authentic:

When one dives head-first into each bullet, the second one —…

Rethink How, Not Just Where You Spend Your Money

For the past five years, anyone in the communications business has been busy trying to identify and connect with the 10% of their stakeholders that my friend Ed Keller and his co-author, Jon Berry call the influentials. Their arguments make sense: If you engage those who do the influencing, it stands to reason that others will be influenced by what they have to say. Or does it?

Fast forward to last September. We held a roundtable with a number of staff and industry notables, and it was there that I was introduced to the…